Rounding Out Red Herring

  

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In June 2011 Spend Radar was selected as a Red Herring North America 100 Company. This award identifies North American technology companies that have introduced disruptive, game changing technologies within their respective fields. Ever since I entered my first internet-based technology company this was a highly sought after award.  The next stage in this process was to see how Spend Radar compared on the global stage by submitting for the Red Herring Global 100. Because this was our first award submission on a global scale I set my expectations lower for a couple of reasons;

1) While we have an impressive list of global customers and partners headquartered across EMEA, Spend Radar is not a household name in every country (not yet at least). Would there be a powerful Red Herring judge from Slovenia and would they be insulted that we don't have a customer headquartered here? 

2) Could the fact that we are a new entrant into LATAM and APAC diminish our chances, especially given the fact that China and South Korea are in the news on a daily basis? We work with numerous Chinese/Japanese/Korean divisions of our customers (and have processed mountains of APAC data), but our list of customers headquartered in these countries is small.

Paranoia aside, I was excited to attend the event and mingle with other companies from all over the globe. Much like the Red Herring North America event I was very impressed with the innovation presented from a diverse group of companies. When it was all said and done I was honored that Spend Radar was selected as a Red Herring Global 100 company. I congratulate all of our team members that have worked so hard to get us where we are today.

Brian Daniels, CEO, Spend Radar